Hard Rock Cafe Jackson – First in U.S.A.

Isaac Tigrett grew up in Jackson, Tennessee a place half way between Memphis and Nashville where hope, music and the human spirit thrive together. In his early career Mr. Tigrett’s focus was on the evolution of music and pop culture and their impact on society. At the age of 22 he created the world famous Hard Rock Cafe in London, was the concept creator, and asked his friend, revolutionary artist Alan Aldridge to design a logo reminiscent of the Chevrolet emblem. That symbol is arguably one the most recognized brand marks of the 20th Century.

In January of 1983 Tigrett returned to Jackson, from London, to open his second and the U.S.A.’s first Hard Rock Café as a favor to his mother who wanted one in the shopping center she was developing. In Jackson, Tigrett identified the core strength that Hard Rock Café had in a world market. It would be the first authentic Rock and Roll Hall of Fame. This was a fundamental shift in brand strategy that would resonate with fans worldwide.

Tigrett re-launched The new Hard Rock Café brand in 1984 on 57TH Street in New York City with long time friend and partner Dan Aykroyd. Tigrett wowed the music world and its fans with his new creation of The World’s First authentic Rock and Roll Hall of Fame. Musicians worldwide rushed to donate their rock memorabilia to Tigrett’s Rock Museum for time immemorial. A week later he re-launched the original London, Hard Rock Cafe as Europe’s First Rock and Roll Hall of Fame. Tigrett went on to develop The Hard Rock Hall of Fame in Stockholm, Tokyo, Dallas, Reykjavik, Boston, Orlando, Cancun and Washington DC.

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